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Tom Peruzzi: 10 hypotheses on the importance of the new data world for the ad...
While the supposed end of 3rd party cookies is getting closer and closer and practically all players in the advertising market are looking for new solutions and alternatives, many industry observers...
View ArticleCertificate for privacy-compliant programmatic advertising: Virtual Minds is...
Freiburg, Germany, July 06, 2023 – Virtual Minds, the leading European technology provider for programmatic advertising, has become the first adtech company to receive the “ePrivacy Vendor Compliance...
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Programmatic TV: Effective advertising at the push of a button
In today’s digital age, the media landscape has changed dramatically, and TV advertising is no exception. ProSiebenSat.1 has joined forces with Virtual Minds to address this paradigm shift by...
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Radio goes Programmatic
In recent years, the traditional booking processes in radio have hardly changed. For a long time, therefore, a solution was sought to optimize the processes in the linear audio sector as well and to...
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Admanagerforum Summer Summit 2023 at a glance
In Munich at the end of August, everything was once again under the motto “Demand meets Supply” – because it was time again for the Admanagerforum Summer Summit. On site this year we were represented...
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After TV, now also in linear radio: Media Manager from Virtual Minds is used...
The Virtual Minds Media Manager, which is already used by various TV companies for digital and programmatic advertising campaigns on classic, linear TV, has now been used for the first time as an SSP...
View ArticleTechnical changeover successfully completed: Virtual Minds uses IAB TCF 2.2...
Freiburg, November 9th, 2023. The revised version 2.2 of the IAB Europe’s “Transparency & Consent Framework” (TCF) has been in force since May 16th, 2023 – and Virtual Minds has now successfully...
View ArticleNext step in broadcast advertising: Classic, linear TV advertising goes...
Freiburg, November 13, 2023. Virtual Minds, the leading European provider of technology solutions for digital advertising, is expanding to France. The company, previously active mainly in the DACH...
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2024: Trends, opportunities & challenges in the advertising market – an...
At a time when technology is advancing rapidly and the way we consume advertising is constantly changing, publishers, advertisers and technology providers are facing increasingly complex challenges. In...
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This was the IAB Forum d’Alliance Digitale 2023
On November 30, 2023, this year’s IAB Forum d’Alliance Digitale took place in Paris under the patronage of the Minister for Digital Transformation and Telecommunications, Jean-Noël Barrot, and we were...
View ArticleStrengthening international sales: Michael Schöning becomes Vice President...
Freiburg, February 1st, 2024. Virtual Minds is continuing to push ahead with the international commercialisation of its ad tech portfolio. For this purpose, the leading European provider of...
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A closer look at the Google Privacy Sandbox
Amid ongoing discussions following Google’s announcement to remove third-party cookies, the company is promoting its Privacy Sandbox as a viable alternative. This initiative aims to address privacy...
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Traditional radio is ready for programmatic advertising
After the Virtual Minds Media Manager was used as an SSP within a programmatic linear radio campaign for the first time in November 2023, the second campaign has now been successfully sent through the...
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